Richie M. Pineda "Marketing Professional", "Assistant Marketing Manager", "Marketing Assistant", "Marketing Coordinator", "Marketing Executive", "Marketing Specialist"

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advertisingBrandingcommunicationsCreative & Business WritingEvent & Project ManagementmarketingPRresearchsocial mediaWeb & Content Management

Richie M. Pineda
Block 12, Lots 10-11 Phase 2 Bagong Simula, Barangay Malpitic, City of San Fernando, Pampanga Philippines 2000 | C: + [63] [945] 798.3284 | E: [email protected]


Over 16+ combined years of professional experience in marketing, communications, research, web & content management, creative & business writing, event & project management, advertising, PR, branding, and social media.
Strong background in using exceptional marketing communication skills, including strategic planning and strategic leadership, delivering reliable solutions to the marketing challenges and ability to achieve target within given time.
Proven skills in developing and executing marketing and communications strategies for various projects with the unique ability to understand the ongoing market scenario and customer trends.
Demonstrated ability to develop and manage various projects such as social media campaigns, newsletters, reports, press conferences, competitions, learning & development training, exhibits, fairs, trade shows, product launching, content, websites and magazines. etc.
Professional communications skills include fluency in English and Filipino.
A graduate of AB Mass Communications major in Broadcasting.
Computer skills include: MS Office, Internet, Power Point, Excel, Outlook, Email, Photoshop and social media platforms and scheduling tools like Hootsuite.


Experience Coach | Assistant Manager for Marketing                                                           December 2017 to present
C3|CustomerContactChannels, BGC, Philippines

To manage a variety of internal and external programs within Marketing, Communications, Community Relations and Culture. Responsible for managing various programs within the Marketing and Corporate Communications umbrella including, social media sites, incentives and recognition, recruitment marketing, a variety of internal and external communications programs. This role also ensures consistency of brand execution and messaging across all various marketing and communications channels externally and internally.

§  Manage corporate communication aspect of C3 Connections, the official Intranet site of C3.

§  Manage communications with Center Coordinators to ensure budget adherence, program adherence and consistency between sites.

§  Oversee center events reporting.

§  Produce company-wide communications on center activities.

§  Manage the content management systems for

§  Second administrator for all social networking channels.

§  Design and administer recruitment marketing advertising creative, media plans and branding activities

§  Manage day to day activities with Recruitment marketing agency and maintain regular communication and input with internal client base.

§  Manage business card and letterhead orders company wide.

§  Provide center support and administration for incentive programs.

§  Support integration activities if needed.

§  Support new center launch team initiatives.

§  Support business development team as needed.

§  Support department budget adherence.

§  Maintain inventory of collateral and branded company materials.


Special Projects Officer                                                                                                                 July 2005 — November 2017

Ignacio B. Gimenez Group of Companies, Pasig City, Philippines

Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing and communication strategies for the following projects:

§     IBGFI Musical Playwriting Competition 2013 — 2014

§     IBGFI Website

§     Magazines – Buy & Sell, Car Finder, Property Finder, Job Finder, PRIVATE & F.R.I.E.N.D.S.

§     Learning & Development Training

§     Re-packaging of Cassava Cake, Eco Bags & Perfumes

Marketing Activities

§     Managed production and entire product marketing cycle — from conceptualizing, organizing, applying
and monitoring the use of various marketing strategies.

§     Managed budget of the special projects.

§     Developed marketing communication strategies for the launching process of new products and the
branding of existing products.

§     Initiate and coordinated advertising campaigns and promotional activities on TV, radio, online and

§     Interacted with media — TV networks, radio stations, broadsheets, social media and celebrities for the
promotion of products / projects — made key messages to attract the customer towards the brand

§     Controlled all aspects of production line.

Market Research

§     Conducted frequent research and surveys among vendors and customers regarding the requirements
of products at present and estimating the requirements in the future.

§     Analyzed current market trend and competitor information.


E-commerce Manager                                                                                                                          April 1999 — August 2002
Inteltech Resources, Inc., Makati City, Philippines

Managed a team of Advertising Consultants, Graphic Artist and a Writer and was responsible for conveying a consistent brand image that attracts customers by encouraging sales and traffic on the Web. This included all online activities such as promotions, advertising, web maintenance and troubleshooting.

Marketing Activities

Established and coordinated all web and content management, marketing, communications, public relations, advertising, promotions, branding, event management, sales, creative and business writing strategies, plans, functions and programs for
Spearheaded and directed the redevelopment of focusing on its design, content and usability.
Developed marketing communication strategies for the launching process of the new website.
Initiate and coordinated advertising campaigns and promotional activities on TV, radio, online, print and on–ground.
Achieving sales targets by successfully managing the sales team and designing and implementing strategic sales plan.
Sales Activities
Richie started off as an Advertising Consultant from April 1999 – June 2001 prior to his promotion as an E-
commerce Manager and performed below duties:

Assessed characteristics of products or services to be promoted to achieve targets.
Sold and marketed Internet spots for job posting and company advertisement.

Telemarketer                                                                                                                                         October 1998 — April 1999
Berkley International Life Insurance Co., Inc., Makati City, Philippines

Sales Activities:

Introduced new products and promotional programs to customers and data entry.
Responsible for making calls, tracking contacts, following up on leads and schedule appointments with clients for MOs presentation.
Developed new prospects, lead generation and maintained a telemarketing database for the company.

Course title: Film & TV Acting                                                                                                        November 2007 – May 2008
GMA Talent Management & Development Centre, Quezon City, Philippines


Course title: Categorization of Philippine movies and TV programs                                    January – February 1997

Movie & Television Review & Classification Board [MTRCB], Quezon City, Philippines


Course title: TV Production                                                                                                          November – December 1996

Probe Productions, Inc., Quezon City, Philippines


Course title: Effective English Oral Communications                                                                               April to May 1993
Speech Masters, Pampanga, Philippines




Bachelor of Arts in Mass Communications major in Broadcasting                                        June 1993 – March 1997

Centro Escolar University, Manila, Philippines

§  Ranked in the upper 5% of the graduating class

§  Recipient: Invaluable service as Year Level Officer

East Central Colleges, Pampanga, Philippines                                                                                  June 1989 – April 1993

§  Salutatorian

St. Bartholomew Elementary School, Pampanga, Philippines                                                June 1982 – March 1989

§  Consistent honor student from first to sixth grades






References available upon request.